The article is one of twelve "World's Most Innovative Company" profiles from Fast Company magazine, all posted to Fox Business on the same day. Timberland has the second largest number of votes at 19. The rest are in the single digits, and a couple have zero votes.
It seems obvious that something weird is going on.
As others have pointed out, this is not a contest, and the voters are rating the article, not the company. I suppose that a high number of votes or a high rating might result in more views for the article (which would help Prosper), but the effects of voting on Fox Business weren't immediately obvious to me. In a search for "world's most innovative," the Chinese search engine Baidu (6 votes, 4 stars) comes in first, GE (no votes yet) second, with Prosper third.