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[HollowOak]

I just found this and am in a hurry to do other things, so I've not checked it out in depth, but the information may be interesting for others to see:

http://www.quantcast.com/search/prosper.com

[Mtnchick]

This site reaches over 151K U.S. monthly uniques. The site caters to a more African American, more affluent audience.The typical visitor visits interest.com, banks at HSBC, and uses PayPal.

Now how the heck do they know the color of the clickers and how much money they have?? Considering there are more borrowers than lenders, I'd hazard a guess that it's not a "more affluent audience".

[Tokyo Joe]

This site reaches over 151K U.S. monthly uniques. The site caters to a more African American, more affluent audience.The typical visitor visits interest.com, banks at HSBC, and uses PayPal.

Now how the heck do they know the color of the clickers and how much money they have?? Considering there are more borrowers than lenders, I'd hazard a guess that it's not a "more affluent audience".

What a peculiar description.  Obviously, I have no idea about the background of Prosper's entire membership, but I can say that African Americans seemed to be underrepresented at Prosper Days 2007.

[ira01]

I like the list of Keywords for Prosper (which the glossary explains are often, though not always, the keywords that brought people to the site):

Audience Keywords Keyword Affinity
 prosper 539.7x
 bad credit personal signature ... 214.1x
 internet unsecured loans no cr... 174.8x
 person to person lending 174.8x
 unsecured personal loans 162.5x
 loan sharks 129.0x
 bad credit personal loan 129.0x
 installment loans 127.7x
 borrow money 119.8x
 bad credit loan 108.1x
 person to person loans 99.9x
 private bad credit lenders 99.9x
 unsecured loans for bad credit 99.9x
 guaranteed online personal loa ... 99.2x
 loans for bad credit 91.6x

Six of the fifteen entries include "bad credit," another is "loan sharks," while another stresses "no credit check."  Who says that Prosper doesn't attract prime borrowers? 

[patio11]

For what it's worth, I plugged my own small business into there.  While their traffic numbers were off by more than a bit, they had my demographic described essentially accurately.  While the numbers are probably wild hindquarter guesses due to sampling issues, they correctly pegged my audience as heavily female, over-educated, caught both peaks of the income distribution (I was impressed by that one, to say the least!), and they absolutely nailed the age distribution.

Remember, though, Prosper would have audience data from two seperate, and very unequal, groups.  This could give their algorithms some headaches.  Example: black participation on the Internet lags white participation substantially, so if blacks are overrepresented in the Prosper borrower population they'd peg Prosper as a black-oriented (or skewing, or whatever) site pretty quickly.  Similarly, we have to have a much larger rate of participation by people earning $100k+ than your average website.

(I'd be interested in seeing what TMF has.  Oh wait, I can!  And, holy cow, if they're right no wonder TMF is an advertising dream...)

[dvd]

Well. The site is not quite that useful..

For cs.colorado.edu it says: "The destination attracts a more educated, very slightly male biased audience.The typical visitor reads acm.org, attends Stanford, and visits the Smithsonian."
Somehow I suspect that this might not be quite accurate.

- dvd

[Mtnchick]

Well. The site is not quite that useful..

For cs.colorado.edu it says: "The destination attracts a more educated, very slightly male biased audience.The typical visitor reads acm.org, attends Stanford, and visits the Smithsonian."
Somehow I suspect that this might not be quite accurate.

- dvd

 

[Tokyo Joe]

Not enough data for prospers.org yet, but we now know this:

This site reaches fewer than 2000 U.S. monthly uniques. The site is popular among a HH income up to $60k audience.

It is also confirmed that there aren't a lot of women here, the site is fairly middle aged, has a lot of lower-to-middle income visitors, is more well educated than average, and has less young children at home than many other sites...

http://www.quantcast.com/prospers.org

[Cushie]

Not enough data for prospers.org yet, but we now know this:

This site reaches fewer than 2000 U.S. monthly uniques. The site is popular among a HH income up to $60k audience.

It is also confirmed that there aren't a lot of women here, the site is fairly middle aged, has a lot of lower-to-middle income visitors, is more well educated than average, and has less young children at home than many other sites...

http://www.quantcast.com/prospers.org

Huh.  Nothing about how good looking of a bunch we are?